The Best Western George Hotel, located in Swaffham is a charmingly restored 17th-century coaching inn. With a Georgian facade and a complimentary modern bedroom wing. We are situated in a charming market town within easy reach of Norfolk's top attractions. We will extend a warm welcome to all travellers and are proud of our fine restaurant, serving local produce. Situated just steps away from Swaffham's famous church of St. Peter and St. Paul, the hotel is within easy reach of several stately homes, particularly the Sandringham House, Oxburgh Hall and Blickling Hall. Ideal for touring this beautiful county with its historic country houses, the hotel is also at the heart of one of the finest bird watching and golfing areas. Our purpose built conference centre also offers an added option for the discerning conference organiser.